What Google’s Automated Bidding Is Actually Optimizing For (It’s Not Always What You Think)
Google’s automated bidding sounds like it works for you. But what it actually optimizes for might be costing you real leads. Here’s what’s really going on under the hood.
Target CPA vs. Target ROAS: Which Bidding Strategy Is Right for Lead Generation?
Target CPA and Target ROAS are both smart bidding strategies, but they serve different goals. Here’s how to choose the right one when you’re running lead gen campaigns in Google Ads.
How to Diagnose and Fix Below Average Ad Relevance in Google Ads
Below average ad relevance is quietly killing your Quality Score and raising your CPCs. Here is how to find the problem and fix it without burning your budget.
How to Tell If Your Agency Is Actually Optimizing Your Google Ads (Or Just Reporting on Them)
There’s a big difference between an agency that manages your Google Ads and one that just sends you a monthly PDF. Here’s how to tell which one you have.
Why Your Google Ads Account Isn’t Generating Qualified Leads
If your Google Ads account is pulling in clicks but not qualified leads, the problem is usually structural. Here’s what I see going wrong in home builder accounts – and how to fix it.
What Is Quality Score and Why It’s Costing You More Per Click Than Your Competitors
Quality Score is one of the most misunderstood metrics in Google Ads. If yours is low, you’re paying a premium for every click your competitors might be getting for less. Here’s what it actually means and how to fix it.
GA4 and Google Ads: The Import Setting That Causes Double-Counting
If your Google Ads conversion numbers look inflated, one small GA4 import setting might be the culprit. Here is how to find it and fix it.
What Happens to Your Campaigns When Conversion Tracking Fires on Page Load Instead of Form Submit
If your Google Ads conversion tag fires when the thank-you page loads instead of when a form is submitted, your campaign data is probably a mess. Here’s what’s actually happening and how to fix it.
How to Verify Your Google Ads Conversion Tracking Is Actually Working
If your Google Ads conversion tracking is broken or misconfigured, you’re flying blind. Here’s how to check that it’s actually recording real leads – step by step.
The Google Tag Mistake That Makes Smart Bidding Completely Useless
If Smart Bidding isn’t working for your lead gen campaigns, the problem might not be your bids or your budget. It could be a simple Google Tag mistake that’s feeding Google’s algorithm completely wrong data.
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